Privacy Policy

Last updated: March 18, 2025

1. Introduction

The Structure Co ("we," "us," or "our") operates LifeGuide, a spiritual formation and discernment app available at thestructure.app and via our mobile applications. We are based in South Carolina, United States. This Privacy Policy explains how we collect, use, and protect your information.

2. Information We Collect

We collect information you provide directly and through your use of the app:

  • Account data: Email address, display name, and authentication credentials
  • Conversations & messages: Content you share in AI-guided conversations, direct messages, and community posts
  • Reflections & outcomes: Discernment notes, decisions, and reflections you record
  • Community content: Stories, teachings, discussions, and other posts you create
  • Opportunities & goals: Relationship opportunities and growth goals you track
  • Onboarding & assessment data: Responses used to personalize your experience
  • Usage data: How you interact with the app (e.g., features used, timestamps)

3. How We Use Your Information

We use your information to:

  • Provide, personalize, and improve the LifeGuide experience
  • Power AI-assisted discernment, insights, and guidance
  • Deliver community features (posts, messages, connections)
  • Improve performance: We use message content and usage patterns to improve our AI models, product features, and service quality. This helps us deliver more relevant and helpful guidance over time.
  • Send relevant notifications and support communications
  • Ensure security, prevent abuse, and comply with legal obligations

4. Administrative Access

Authorized administrators at The Structure Co have access to user data for purposes of product operations, support, moderation, and service improvement. This access is limited to personnel who need it to perform their roles and is governed by internal policies and confidentiality obligations.

5. We Do Not Sell Your Data

The Structure Co does not sell your personal information to third parties. We do not share, rent, or trade your data with other companies for their marketing or commercial purposes.

6. Sharing With Third Parties

We may share data only with:

  • Service providers who assist in hosting, analytics, AI processing, and support (under strict confidentiality and data-processing agreements)
  • Legal authorities when required by law or to protect rights and safety

7. Cookies and Similar Technologies

We use cookies, local storage, and similar technologies to operate the app, maintain your session, remember preferences, and analyze usage. Essential cookies are required for the app to function. You can adjust browser settings to limit or block cookies, but some features may not work properly without them.

8. Data Security

We use industry-standard security measures, including encryption, access controls, and secure hosting, to protect your data. While we strive to protect your information, no method of transmission or storage is 100% secure.

9. Data Retention

We retain your data for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. If you delete your account, we will delete or anonymize your personal data within a reasonable period, except where retention is required by law.

10. Children's Privacy

LifeGuide is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us and we will take steps to delete it.

11. Your Rights

You may:

  • Access and export your data through the app settings
  • Request deletion of your account and associated data
  • Opt out of certain communications

To exercise these rights or ask questions, contact us at the address below.

California Residents (CCPA/CPRA):

If you are a California resident, you have additional rights: to know what personal information we collect, disclose, or sell; to delete personal information; to correct inaccurate information; to opt out of the "sale" or "sharing" of personal information (we do not sell or share as defined by CCPA); to limit use of sensitive personal information; and to non-discrimination for exercising these rights. You may designate an authorized agent to make requests on your behalf. To submit a request, contact us at the email below.

International Users (GDPR):

If you are in the European Economic Area, UK, or other jurisdictions with similar laws, our legal bases for processing include: performance of a contract with you, legitimate interests (e.g., improving our services), consent where required, and compliance with legal obligations. You have the right to access, rectify, erase, restrict processing, object, and data portability. You may lodge a complaint with your supervisory authority. Data may be transferred to and processed in the United States and other countries; we use appropriate safeguards for such transfers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post changes on this page and update the "Last updated" date. Continued use of LifeGuide after changes constitutes acceptance of the updated policy.

13. Contact Us

The Structure Co is based in South Carolina, United States. For privacy-related questions or requests, contact us at: isaac@thestructure.co

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